Information We Collect
Information Provided To Us. You provide certain personal information directly to us when you use the Services.
Registration and Profile Information. If you sign up to drive with us, we ask for information about you such as your first and last name, address, email address, phone number, driver’s license and vehicle (including insurance) information, Social Security number, and any other information you may provide on your application form. If you sign up to advertise with us, we ask for information about you such as your full name, company name, work email, and phone number.
Payment Information. If you sign up to drive with us, we ask for your bank account information, such as your bank name, account name and account number, in order to disburse payments to you. If you sign up to advertise with us, we may ask for your payment information, in order to provide our Services to you.
Communications. If you contact us directly, we may receive additional information about you. For example, if you contact customer support, we may receive your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide. When we send you emails, we may track whether you open them to learn how to deliver a better customer experience and improve our Services.
Information Collected From Our Advertising Displays. The rooftop advertising displays installed on taxis and rideshare drivers’ vehicles (“Advertising Displays”) collect the precise geolocation of the Advertising Displays in order to provide our Services and to serve relevant advertising.
Information Collected When You Interact With Our Services. We collect additional information when you use our website or apps:Analytics. We work with analytics providers such as Google Analytics to collect and process certain analytics data. Google provides some additional privacy options regarding Google Analytics Cookies described at www.google.com/policies/privacy/partners/.
Device and Log Information. We receive information about the devices and software you use to access our website, such as your device’s internet protocol (IP) address, web browser type, operating system version, and phone carrier and manufacturer.
Usage Information. We collect certain information about how you use and interact with our Services, such as the pages and content you view and click, and the dates, times, and duration of your visits or interactions with our Services to help us understand how you use our Services and to help us improve them.
Information Received From Third Parties. We receive additional information from third party sources that includes personal information about individuals that do not interact directly with our Services, such as mobile advertising IDs (MAIDs), IP addresses, and inferences drawn from this information. We purchase and process this data from third parties who have collected the information in compliance with applicable laws.
How We Use the Information We Collect
We store and process the information we collect for legitimate business purposes to:
– Provide, improve, expand, personalize, and promote our Services;
– Understand and analyze how you use our Services and how to make them more effective;
– Develop new products, services, features, and functionality;
– Serve relevant advertising;
– Communicate with you, either directly or through one of our partners, including for customer service and support, to provide you with updates and other information relating to our Services, and for marketing and promotional purposes;
– Send you text messages;
– Facilitate transactions and payments;
– Find and prevent fraud; and
– For compliance purposes, including enforcing our Terms and Conditions or other legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency.
How We Share the Personal Information We Collect
Service Providers. We share personal data for legitimate business purposes and with service providers who process it for us, based on our instructions, and in compliance with this policy and any other appropriate confidentiality and security measures. These partners provide us with services globally, including for customer support, information technology, payments, sales, marketing, data analysis, research, and surveys.
Advertising Partners. We share geolocation information collected from our Advertising Displays combined with personal information that we receive lawfully from third parties, and aggregate information, such as impression data estimating the number of individuals located within viewing distance of an advertisement, with our advertising partners so that they can understand their advertisements’ audience.
As Required By Law and Similar Disclosures. We may access, preserve, and disclose your information if we believe doing so is required or appropriate to: (a) ensure legal and regulatory compliance; (b) comply with law enforcement requests and legal process, such as a court order or subpoena; (c) protect your, our or others’ rights, property, or safety; or (d) respond to your requests. Please note: Our policy is to attempt to notify you of legal process seeking access to your information, such as search warrants, court orders, or subpoenas, unless we are prohibited by law from doing so. In cases where a court order specifies a non-disclosure period, we provide delayed notice after the expiration of the non-disclosure period. Exceptions to our notice policy include exigent or counterproductive circumstances, for example, when there is an emergency involving a danger of death or serious physical injury to a person.
Merger, Sale, or Other Asset Transfers. If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy or liquidation where the business will not continue as a going concern, receivership, sale of our assets, or transition of our Services to another provider, then your information may be sold or transferred as part of such a transaction as permitted by law and/or contract. We will continue to take measures to protect the confidentiality of personal information before transferring any personal information to a new entity.
Consent. We may also disclose your information with your permission.
You can unsubscribe from our newsletters or promotional emails via the link provided in the emails. Even if you opt-out of receiving newsletters or promotional messages from us, you will continue to receive administrative messages from us.
Security and Data Retention
We are committed to protecting your information. Even though we take reasonable precautions to protect your data, because our Services are hosted electronically, we cannot guarantee the security or privacy of your information.We retain your personal data for as long as necessary to provide our services to you and comply with applicable law. You can request deletion of your personal data by contacting us
Effective Date: May 30, 2020.